Blue Shield of California - "For Care, Not Profit."

“Clown” 0:30 CD/Director: DJ O’Neil ACD/CW: Hugh Gurin Clown: Sal Calanni

“Child Prodigy” 0:30 CD/Director: DJ O’Neil ACD/CW: Hugh Gurin

Description

We were actually handed this campaign by the client’s old agency, but had a lot of fun with it. The idea is that a not-for-profit healthcare provider might be less evil than the alternatives, but let’s face it – that’s just not that believable. Hence the higher humor quotient.

Role

ACD-Copy, CW

For

Blue Shield of California/Hub Strategy, San Francisco

Date

2014

Type

Broadcast