For as long as anyone can remember, Reno has tried to be “Vegas, Jr.," with predictably dismal results. The Worlds Funniest (or "Saddest," depending on your perspective,) Focus Groups turned up phrases like "Diesel fumes and meth," and "Not a lot of teeth on those people.” But, there’s a bright side. (More of a weird side, really.) Selling “the nutsack of the Sierras” as upscale just isn’t believable. But, there really are fun things to do up there. Santa crawls. Ghost hookers. Camel racing. I could go on. So, by positioning the place more like an Austin, TX or Madison, WI, we started to get somewhere.
The work hit in 2010, and earned the client a 6% boost in hotel rooms booked – no mean feat in an economy as sad as the Silver Legacy nickel slots on a Monday morning. In fact, it was the first non-negative tourism numbers Reno had seen in 33 years.
Print, OOH, collateral, video.