Reno-Sparks Convention and Visitors' Authority – “Far From Expected.”

“Manifesto” print. Copy: Hugh Gurin, Tim Spry Art Direction: David Myatt

“Bacon-Wrapped Cheese Log” outdoor. Copy: Hugh Gurin, Art Direction: David Myatt

“Stripper Bingo” print. Copy: Hugh Gurin, Tim Spry Art Direction: David Myatt

“Big Block” print. Copy: Hugh Gurin Art Direction: David Myatt

“Facebook” print. Copy: Hugh Gurin, Tim Spry Art Direction: David Myatt

“Animatronic” print. Copy: Hugh Gurin Art Direction: David Myatt

“Do No Disturb” collateral. Copy: Hugh Gurin Art Direction: David Myatt

FINE PRINT: “Better throw in a home pregnancy test while we’re thinking about it, and a couple of those little soaps.”

“Ghost Hookers” collateral. Copy: Hugh Gurin Art Direction: David Myatt

Spec 0:15 TV.
Copy: Hugh Gurin AD/Editor: Todd Ransick

Description

For as long as anyone can remember, Reno has tried to be “Vegas, Jr.," with predictably dismal results. The Worlds Funniest (or "Saddest," depending on your perspective,) Focus Groups turned up phrases like "Diesel fumes and meth," and "Not a lot of teeth on those people.” But, there’s a bright side. (More of a weird side, really.) Selling “the nutsack of the Sierras” as upscale just isn’t believable. But, there really are fun things to do up there. Santa crawls. Ghost hookers. Camel racing. I could go on. So, by positioning the place more like an Austin, TX or Madison, WI, we started to get somewhere.
The work hit in 2010, and earned the client a 6% boost in hotel rooms booked – no mean feat in an economy as sad as the Silver Legacy nickel slots on a Monday morning. In fact, it was the first non-negative tourism numbers Reno had seen in 33 years.

Role

ACD-Copy, CW

For

RSCVA/Mortar, San Francisco.

Date

2011

Type

Print, OOH, collateral, video.