SuperBowl XLIX commercial. To be clear, I didn’t really write much of this one. Client calls me, says, “We bought SuperBowl airtime, and we have Snoop and Gilbert. Help.” Eat24's amazing creative team did the bulk of the writing; I drove them crazy with changes and helped put together the production team. Got turned on to Honey BBQ Fritos by Snoop, and Gilbert is very nice. Many thanks to the W Hollywood and even more thanks to the bartenders at the Frolic Room.
2016 Graphis Advertising Annual
ACD – Copy, Holder of Client’s Hand, Chief Worrying-About-Shit Officer.