AIVA Davey Awards – Silver, 2017.
When we were charged with bringing UC Hastings' motto: Fiat Justitia (“Let justice be done”) to life in a way that underscored Hastings’ bare-knuckle approach to defending civil liberties, the gloves came off.
Still, the moment we put the headline: “Vaginas Are More Heavily Regulated Than Assault Weapons” in front of the client was a little scary.
The moment when he nodded and replied, “Technically, it’s the uterus that’s regulated, but, I like it!” and approved the campaign…was a little astounding.
Thank you Alex Shapiro and UC Hastings for the opportunity to #resist in a way that makes a real difference.
AGENCY: Mortar, San Francisco
CLIENT: Alex Shapiro, UC Hastings College of the Law
CREATIVE DIRECTOR: Brian Scheyer
COPYWRITER: Hugh Gurin
ART DIRECTION: Andrew Schmeling
ACCOUNT PLANNER: Sandra Fernandez
ACCOUNT DIRECTOR: Ben Klau
ACCOUNT COORDINATOR: Stevie Chu
Read more about the work at: http://bit.ly/2wdWlU3